Monday, November 27, 2006

Social Shopping Revenue Potential in Billions?

Check out the cool article from Mashable which speaks to the revenue potential for social shopping sites. Some pretty high numbers thrown around. While Mashable tends to be a little skeptic about this potential I feel it is there. I agree that no one knows just what the right model to harness this potential will be but I like to think that we at is on the right track. Check out the article as it is pretty interesting.

Honestly, it is a little humbling to think MySpace et al are considering venturing into this realm. With their member base they are like the 800 pound gorilla in the room. They can squash a lot of up and comers if they so choose. Ah well! No one said it would be easy. I take comfort in the knowledge thought that there are many examples out there of the little guy coming out on top. You just have to find your niche and fill it better than anybody else ever could.




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