Friday, April 27, 2007

Ladies, Are you looking for jeans? Try Zafu.com

After nine months of operation and one millions users, Zafu provides new insight into the world of women's jeans. Results reveal specific trends in what women want and purchase when it comes to jeans*.

The Top Ten most viewed jeans on Zafu.com are, in order:
1. Baby Phat - Hipster Jean
2. Old Navy - Women's Curvy Boot Cut Jean
3. Polo Ralph Lauren - Stretch Kelly Jean
4. Banana Republic - Contour Classic Boot Cut
5. Victoria Secret - Easy Jean
6. Eddie Bauer - Shaped Fit Boot Cut
7. Newport News - Stretch Low Rise
8. Miss Sixty - Extra Low Ty
9. Gap - Boot Cut Curvy
10. American Rag - Rachel Jean

The top selling jeans:
1. Lucky Brand - Classic Bootleg Jean
2. Lands' End - Curvy Stretch Boot Cut
3. Levi's jeans - 512
4. BKE - Star Jean
5. Baby Phat - Signature Jean

The top leg styles:
61% - Boot Cut
20 % - Flare
11% - Straight
6 % - Narrow
2% - Wide Leg

Women have found Zafu so valuable that they asked for more. In June, Zafu will expand their offering to cover plus-sizes (to size 28). In the summer, Zafu will do for bras what they have already done for jeans.

*Based on over 1 million users' search results on Zafu.com


-Information provided from their press release

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